Privacy Policy

At SRAN Bike Gear Shop (“we”, “us”, or “our”), we approach your data security with the same precision we apply to selecting professional-grade cycling components. This Privacy Policy explains how we collect, use, and protect your personal information when you visit www.sranbikegear.com (the “Site”).

1. Information We Collect

Like carefully selecting the right 29″ MTB tyres for your ride, we only collect necessary information to provide our services:

• Order Information: Name, billing/shipping address, payment details (processed securely via our PCI DSS Level 1 compliant systems), phone number, and products ordered (from MTB tyres to Park Tool equipment).
• Account Information: Username, password (encrypted), and preferences if you create an account.
• Communication Data: Emails sent to [email protected] and customer service inquiries.
• Technical Data: IP address, browser type, device information, and how you interact with our Site – similar to how we’d analyze a bike’s alignment.

2. How We Use Your Information

We handle your data with the same care as professional mechanics handle bleed kits and bottom bracket tools:

• Process orders for everything from 700c road tyres to complete workshop setups
• Provide global currency conversion for international orders
• Improve our products and services (like refining our selection of brake pads or bar grips)
• Communicate about orders, security updates, and offers (with the option to unsubscribe)
• Prevent fraud with Stripe’s real-time monitoring algorithms
• Comply with legal obligations

3. Data Sharing & Disclosure

We’re as selective about sharing data as you are about choosing brake fluid:

• Service Providers: Payment processors (Visa, MasterCard, PayPal, JCB), shipping carriers, and IT support – all held to strict confidentiality.
• Legal Requirements: Only when required by law or to protect our rights.
• Business Transfers: In case of merger or acquisition, with notice.
• Never: Sold to third-party marketers.

4. Data Storage & Security

We protect your data like premium bar tape protects your hands:

• Military-grade 256-bit SSL encryption for all transmissions
• PCI DSS Level 1 compliance – the highest payment security standard
• Zero storage policy for full payment details
• Data stored in secure EU-based servers
• Regular security audits like professional bike maintenance

5. Your Rights

You have control like precise brake levers:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request erasure under certain conditions
• Restriction: Limit how we use your data
• Portability: Receive your data in a structured format
• Objection: Opt-out of certain processing

Contact [email protected] to exercise these rights.

6. Cookies & Tracking Technologies

We use cookies like carefully calibrated alignment tools – only what’s necessary:

• Essential Cookies: For checkout functionality (like your 10-minute cart hold)
• Performance Cookies: To improve site speed and experience
• Analytics Cookies: To understand how riders navigate our site
• Marketing Cookies: Only with your consent, to show relevant offers

Manage preferences via your browser settings or our cookie banner.

7. International Transfers

Like shipping 27.5″ MTB tyres globally (excluding some Asian and remote regions), we:

• Use Standard Contractual Clauses for EU-UK data transfers
• Ensure adequate protection for all international data flows

8. Children’s Privacy

Our Site isn’t directed at children under 16. We don’t knowingly collect their data, just as we wouldn’t sell kids’ bikes in our professional gear shop.

9. Policy Updates

We’ll update this policy as needed, with changes posted here. Continued use constitutes acceptance.